Teens Will Be Teens!
http://www.usatoday.com/money/industries/retail/2009-04-09-teen-sales-retail_N.htm
According to research, even the recent downturn has not been able to dissuade teens from shopping. After all, teens will be teens! A recession resistance has been reported by Buckle (BKE), Hot Topic (HOTT) and Aéropostale (ARO), specialty stores for teen wear, all thanks to the teen ‘temperament’ to ‘shop till you drop’!
Teens see ‘optimism’ in everything. So as they now call ‘cheap is cool’, the retailers have started to stock cheap teen wear to increase their sales. And the trick is working! What’s more, as teens are still growing, they need more and more clothes. Considering all this, all clothes stores will do well to have a teen section [if they don’t have one, that is!